Why Video Is Important
Stand Out From The Competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more
essential. 90 percent of online consumers report that a business' product or service video helps them make a
decision to buy.
Because only half of all businesses currently use video in their marketing - a number that is predicted to
rise to 64 percent in the near future - you still have the opportunity to stand out from the competition by
making use of this powerful marketing tool. Use it to introduce your brand to newcomers, answer questions,
and create a favorable and lasting impression.
Include Mobile Users
Reading a long article on a relatively small Smartphone screen, you know how frustrating it can be - even on websites with responsive design.
Receiving the same information via video can make the process much easier for the average individual.
In addition, viewing video on a mobile device has increased 532 percent in the last two years, and 40 percent of people prefer to get their information visually rather than
plain text anyway, it makes sense to give consumers what they want.
Videos Create Content
If you're a small business owner, you've likely heard the motto "content is king" to describe the importance
of content marketing. And while written content is effective for many audiences, visual marketing is an even
more powerful tool to increase interactions and actions.
Forrester Research takes the phrase "a picture is worth a thousand words" one step further by adding that
a one-minute video is worth 1.8 million words. Considering that 46% of people who watch a video ad on a
business website take action after viewing it, it makes sense to include video in your marketing strategy.
Not to mention that videos rank up to 50 times better than text in search engines.
Videos rank up to 50 times better than text.